Improving technology significantly impacted Sherburne County in the 1930s. Increasing access to electricity made life so much easier for local farmers. The local telephone company promised a telephone in the house could save your life. Electric refrigerators reduced waste caused by the less functional ice box, the new machines also provided “26 percent more storage space.” Perhaps the most significant advances in technology allowed farmers more time and greater productivity.
The advertising for new farm equipment seemed magical in the enhanced production the machines provided. The Allis-Chalmers Sherburne County Star News advertising Allis-Chalmers tractors in March 1938, promised “work just melts away.” The ad promised “with an air-tired WC you plow up to 5 miles an hour.” With this speed it was like adding extra equipment to a “slower outfit.”
The Allis-Chalmers ad alluded to other technological improvements. In advertising later in the month, the newspaper praised the virtues of rubber tires over steel wheels. According to the advertising, rubber tires reduced costs, saved money of repairs, and increased productivity. Clearly, new air-tired tractors, with greater speeds could only help the farmers of Sherburne County.
New technology in the household and on the farm made life so much better for Sherburne County residents during this age of new development.