|Transportation advertising found in the|
Sherburne County Star News, 1938
Country roads became smooth bands of pavement throughout Minnesota in the 1920s. As gravel and mud disappeared, replaced by sleek, flat thoroughfares, roads generated a new need for speed and power. Automobiles graduated from the small buggy model-T’s to the V-8 power of Ford and Chevrolet.
Newspapers in the 1930s witnessed a dramatic change in the object of advertising. No longer the small cars or buggies. With the completion of the Jefferson Highway through Sherburne County, and roads running north, the Sherburne County Star News began advertising what must have seemed like truly powerful machines of transportation.
Deluxe Ford V-8’s “bigger and more luxurious than any previous Ford V-8,” the newspapers advertised. Delivered for only $802, “why pay more” the ads wondered. Chevy and Buick also promised greater power in their automobiles. In addition, they offered new improvements and options such as: a glove compartment, hydraulic brakes, three ashtrays, a spare wheel, and 2 tail lights.
The improved highway system gave justification to greater speed and more luxury in automobiles. Yet, probably unforeseen by transportation planners, the need for speed marked a significant change in viewpoint for the residents of Sherburne county.
Ironically, the newspapers documented another change. In the same pages urging “buy your modern car now!” Harold Caley urged framers “it’s a good time to look over your harness before spring work starts.” Some traditions died more slowly than others.